Good products deserve better stores.
I review how your current Shopify store presents products, guides shoppers and works on mobile — then I rebuild it as a private, working preview on your real brand and products, before a single dollar is discussed. Approve it and I install it. Don't, and you've lost nothing.
I rebuild before I ask you to decide.
You see a private working direction built around your store before choosing whether to continue.
Send me your store
Email your Shopify URL and tell me what feels off.
I rebuild a preview
If there is a clear, honest opportunity, I prepare a private working version using verified public brand and product material.
You decide
Click through the preview on your phone. Show your partner. Compare side by side.
Install or walk away
If you like it, choose handover or installation under a written scope. If not, say so and I close it; if I hear nothing, I may send one short follow-up only.
I start with what the current storefront can prove.
I review the public shopping journey, product information, navigation, mobile layout and current policies. Where analytics or customer research are unavailable, recommendations stay hypotheses—not invented facts or promised outcomes.
A working storefront direction, not a static mockup.
The preview demonstrates page hierarchy, product discovery, product-page content and a working cart with real links and products. Any discount, shipping, returns, review, app or checkout claim must match the live business or be omitted.
I don't just redesign your theme — I rebuild the funnel underneath it.
Every Shopify store has the same three funnel numbers underneath it. A typical store loses revenue at every one. The redesign is the surface — these are the systems I build into it.
Industry benchmarks put the average Shopify store at 1.4–2.5% of visitors converting. The best stores clear 3.3–4.7%. Same products, same traffic — what's different is what's wired in underneath.
Most stores leak at all three stages and never know it. AOV and LTV sit on top, multiplying every gain. Every Grounded Carts redesign is engineered against these five numbers — built to push past the average, not just match it.
The five seconds that decide whether a visitor stays.
Hero, headline, hierarchy, mobile rhythm. I diagnose which of the four buyer types your category attracts — competitive, methodical, spontaneous, humanistic — and build the page that converts the one you're underserving.
Built in: diagnostic hero, real trust signals placed where the decision happens, mobile-first product card layout, believable proof above the fold.
Increase basket size, not just prices.
Doubling traffic while AOV halves leaves you in the same place. I bake in the layers that quietly lift basket value without changing what you charge per unit — the same plays the biggest DTC brands use, sized for a founder-led store.
Built in: bundle ladder, quantity breaks, curated pairs-well-with placements, free-shipping threshold tuned to your AOV, a pre-checkout order bump and cart cross-sells, complete-the-set bundles, high-price anchoring.
The 30 days after a purchase is where LTV is won.
Most stores treat the order-confirmation page as the end. It's the start. I design the post-purchase experience, the email-capture moment and the second-visit page as if they were the first impression — because for revenue, they are.
Built in: inline email capture with the offer in the CTA (not a generic 10% popup), a free-gift unlock at a spend threshold in the cart, recently-viewed prompts for the second visit, newsletter-tagged signups flowing to your email tool.
The cart is where good stores quietly bleed sales.
Roughly half of people who add to basket never reach checkout. Coupon friction, surprise shipping costs, PayPal Express failing on returning customers, a slow mobile cart — small things, big damage. I close the leaks at the decision point.
Built in: cart drawer with all costs visible, working coupon UX, free-ship progress bar, gift notes, payment-method visibility, mobile-thumb-tested flow.
Your products are probably better than your website makes them feel.
For premium founder-led brands, perceived value is the whole game. The site has to demonstrate — not claim — that the craft is real, the founder is real, and the reviews are real. I rebuild the brand-story layer, the review placement, the press strip and the founder voice so the price you charge feels obvious, not aspirational.
Built in: founder presence on the page, reviews where the objection lives (not on a separate tab), batch notes or provenance where it applies, awards strip, real photography over stock, press logos where they earn trust.
This isn't a checklist I run through at the end. It's the brief on day one. The redesign is what you see — these systems are what makes it earn.
Built for founder-led Shopify brands with great products and weak sites.
Small catalogues. Premium feel. Real craft. The kind of brand where the product deserves more than a generic Shopify template.
Two ways forward.
Same engineered redesign either way — AOV and LTV systems built in. Pick how hands-on you want to be.
- Business read on your products, customers and category
- Fully editable Shopify theme — you own it outright. Rearrange sections, swap copy and images yourself in the customizer. Never pay anyone for "small change" requests again.
- Done-for-you copy throughout — headlines, story sections and product framing written in your brand's voice, not template filler
- Cart drawer with all costs visible + free-shipping progress bar, built in
- AOV system: bundle ladder + free-ship threshold tuned to your numbers
- LTV system: email capture with a real offer + a free-gift unlock at your spend threshold
- Mobile-first sections engineered against your buyer type
- Setup documentation
- One round of revisions
- Email support during handover week
Best if you've got a developer or a confident in-house person. Most founders would rather I just did it.
In the box — both packages
- Cart drawer with every cost visible
- Free-shipping progress bar
- Bundle ladder + quantity breaks
- Gift notes, order bump, cart cross-sells
- Award, press and founder-story sections
- All copy, written in your voice
Needs a Shopify app
- After-checkout one-click upsells
- Automatic frequently-bought-together
- Enforced quantity-break pricing
- Review collection (Judge.me, Loox…)
I build the storefront to hold all of it cleanly — the app does the part only an app can do. No surprises after install.
I keep two installs open at a time — never more — so the store you get is the one I'm actually focused on this week. When both slots are full, your preview goes on the queue and I give you the real date, not a fake countdown.
An agency rebuild is $15–30k. A template swap is $0 but moves no revenue.
There hasn't been a real middle option for founder-led brands doing $10–80k a month. That's the gap I built Grounded Carts to fill. The same calibre of revenue-engineering work, productised into a system I can deliver in days instead of months — because the strategy work is the same whether the brand is doing $20k or $2M, and most of the agency cost is meetings, layers of staff, and process I cut out.
You're not getting cheaper work. You're getting the same work without the agency overhead, and you only pay once the preview proves it.
Send me your store.
I'll review it. If I see a strong commercial opportunity, I'll build a private preview using your real brand. You only pay if you want it installed.
- Review usually within 48 hours
- Private preview built in 3–7 days
- No obligation, no sales calls
- Theme files only delivered after payment