Good products deserve better stores.
I redesign your store first, and you see what you could have before you commit to anything. It's a working store, not a mockup — your real brand, your real products, there to have a click around.
What changes when I rebuild your store
First, the page has to make one thing obvious.
Most product pages read like a spec sheet. The reason to buy gets the same weight as the shipping policy, and the shopper has to work it out on a phone, in about ten seconds.
Then the second unit has to be the easy choice.
A bundle ladder set against your real numbers, so buying two feels sensible rather than like an upsell someone bolted on at the end.
And nothing at the cart should be a surprise.
A free-shipping threshold the shopper can see themselves moving toward, and every cost visible before checkout instead of after it.
A prettier theme on its own won't move your numbers.
The design is the part you can see. These sit underneath it, and they're where the job earns its money back.
Add-to-basket rate, average order value, and basket-to-order rate.
The base system has been through and refined across every one of them.
Building and running Shopify stores, with degrees in engineering and design.
I rebuild before I ask you to decide.
You see a private, working version of your own store before you choose whether to continue. There's no deck and no discovery call, and I don't ask for a retainer.
Send your store
Email your Shopify URL and tell me what feels off.
I rebuild it
If I can see a clear opportunity, I build a private version using your public brand and product material.
You click through it
Have a look on your phone, show your partner, and compare it with what you've got now.
Install or walk away
Choose handover or installation under a written scope. Or tell me it's not for you, and I'll close it there.
Four things I build into every store.
The reason to buy comes first
Product pages built around a decision someone can actually make on a phone, with the reason to buy and the evidence for it ahead of the specification list.
The second one should be the easy choice
A bundle ladder and a free-shipping threshold set against your real numbers, so the bigger basket feels like the sensible option rather than an upsell.
Nothing surprising at checkout
A cart that shows every cost up front, so shipping isn't a surprise at the last step.
A reason to come back
Email capture with an offer worth giving an address for, and a free gift that unlocks at your spend threshold.
Two ways forward.
First 5 Stores Pricing — the complete Grounded Carts rebuild at a reduced founding-client price while I build the initial portfolio and case studies. Nothing has been removed from the service.
- A business read on your products, customers and category
- A fully editable Shopify theme you own outright
- Copy written in your brand's voice, not template filler
- Cart drawer with every cost visible, free-shipping bar built in
- Bundle ladder and threshold set against your numbers
- Email capture and free-gift unlock
- Setup documentation and one round of revisions
- Everything in Theme Handover
- I publish the theme in your Shopify admin
- Your real product content migrated
- Cart, navigation and collections configured
- Mobile QA before you go live
- Launch-week support
- 30-day money-back guarantee
If, within 30 days of installation, you decide the new store isn't working for you, I refund the full amount. No questions, no fine print. The risk is on me.
I also build the tools I wish more Shopify stores already had.
Grounded Carts isn't only storefronts. I build practical Shopify software around the problems merchants, customers and support inboxes run into every day.
See the apps →Send me your store.
If I can see a strong opportunity, I'll build the preview. If I can't, I'll tell you that rather than take the job anyway.
- 01I reply within 48 hours, personally.
- 02You don't need to get on a call to see it.
- 03Your details are never shared or added to a list.
- 04If it isn't a fit, I say so plainly.
Questions I hear often.
Do I pay before seeing anything?
What if I don't like it?
Can I edit the site myself after install?
Yes, and it's the most important thing to understand about how I work. You get a proper Shopify theme with editable sections, blocks and settings, not custom code locked to me. Every section, product card, heading and image can be rearranged in Shopify's customizer.
Most agencies build custom code you have to come back to them for. I'd rather hand you something you can drive yourself.